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The Zellers Reboot. Will the Nostalgia be Enough?
The Good Old Days I grew up in rural Saskatchewan. The closest city to our farm was Moose Jaw. Trips to the city, especially when those trips were with my grandparents, inevitably involved shopping at Woolco and having dinner at Bonanza. Depending on your age it is very possible you have never set foot in a Woolco store. To explain the store in simple terms, it was just another Zellers. Mediocre merchandise at lower end prices. Complete with it’s own in store cafe style restaurant. The chain, in Canada, closed it’s last location in 1994. Immediately after the Woolco ceased to exist in Moose Jaw a shiny new Zellers store…